Josué Pacheco Lentz
![]() My final assignment in this graphic design class was to do a throwback poster with a contemporary message. What that basically means is that I have to do a poster in a retro style but with a new subject. I've always found the psychedelic style poster from the 60s and 70s very beautiful so I tried to mimic that style for my project. Picking the subject was a little more tricky but it was fairly straightforward. Since most of the psychedelic style posters were about music artists, for my poster I chose to do it on a pop-punk band formed in 2012 called Neck Deep. Since I've never done anything in this style I had to do a lot of research. I researched techniques that would help me achieve this retro look. I also looked at a lot of different examples both from that time period and new posters with the retro look to try and see how I can make mine. I paid close attention to the example's layout, text/typefaces, colors and images. I was aiming to do something that would match the style but with an original layout that would stand out from the others. After sketching some layout ideas, I started working on the image I was going to use. Since this is a poster and I wanted the image to be big and readable I chose to only put the band's front-man, Ben Barlow, as opposed to the entire crew. I started editing the image in Adobe Photoshop to make it look like the cutout style that the posters have. After the cutout style was placed I started to edit the hue and saturation so the image would fit the color scheme of the poster. This is when I started to play around with the different possible color schemes a sketched during the planning step. I decide to do the purple/green theme because they fit the style. The next step I did was the background. I did the shapes in the background with the pen tool. I made the shapes simpler as the got bigger to give it a nice look that is not too complicated. Once the background was done the next step was the text. I looked at different fonts in that style and chose a simpler one because I was going to edit the text, so the font din't had to be perfect as is. In Photoshop I converted the text to a smart object and with the warp tool moved the text to fit the background shapes. I warped the text one letter at a time so the shape would be as accurate with the background as possible since I'm fairly new to using the warp tool. After the text was done, I put the orange border to give it a nice contrast and make the poster as a whole brighter. Finally I gave the poster some texture so it would old and retro and I placed the finishing touches to the colors with an adjustment layer.
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May 2017
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